Written a white paper and need to get the phrase out about it? After all, you already put it in your web site, e-mailed your prospects, informed your gross sales power and notified your channel companions, proper?
Now, for an additional $5,000 to $10,000 or extra , you’ll be able to publish your paper by way of a service like TechTarget or KnowledgeStorm that can generate many downloads and cross all these leads on to you. However what if you do not have that form of finances?
Regardless of the recession, there are nonetheless a number of websites the place you’ll be able to publish a white paper for no value. Listed here are those we learn about, in alphabetical order.
This site-whose title stands for “enterprise internet”-is meant to assist executives clear up enterprise issues. Click on on “white papers” within the prime menu and you will see listings organized by job operate (engineering, finance, HR, advertising and marketing) and by business (development, authorities, manufacturing, retail and so forth).
It is construction makes this a fantastic web site for any business-benefits report. You may submit a paper free. Simply scroll right down to “Submit a paper” on the best aspect. Or you’ll be able to pay $three,900 a month to realize what the corporate says will probably be 10 occasions the publicity and ensuing response.
This web site claims 300 totally different matter areas for white papers from expertise distributors to IT execs. The location’s title is definitely proper on. You may spend to advertise your paper right here, together with massive distributors like IBM and SAP. In truth, there are greater than 600 tech distributors now utilizing the location. Fortunately, it affords a free choice as properly. To get began, click on below “Checklist your papers” on the best aspect of the house web page.
This web site focuses on IT-oriented papers on subjects equivalent to CRM, e-commerce, safety and wi-fi. Its credibility is bolstered by white papers from main software program corporations like BMC, RedHat and Siebel. ONWhitepapers.com does have promoting and sponsorship packages out there, however a fundamental posting of a number of papers is free. To get began, click on “Get Listed Now” within the prime menu.
This web site goals to assist guests make higher selections on shopping for enterprise software program. It sends out day by day and weekly newsletters claiming to achieve 400,000 IT patrons. A fundamental posting of a white paper or case examine is free (registration required). You may as well spend $2,000 to $5,000 on further promotions. This web site has been round for years, so it is a good wager. Plus, it has some plain-speaking recommendation on writing papers that we could not resist reprinting:
“White papers ought to comprise helpful info to help potential patrons as they go ahead of their software program analysis.”
“To be a really efficient advertising and marketing and gross sales device, a white paper ought to promote credibility; it ought to strategy an issue with goal evaluation, uncovering quite a few approaches to an issue.”
“It ought to then current a powerful argument for the answer introduced, permitting the reader to determine based mostly on the knowledge given.”
We could not have stated it higher ourselves!
Here is one other web site the place you’ll be able to spend some huge cash, or get a fundamental posting of particular report for no cost. TechRepublic claims to carry the Internet’s greatest assortment of technical papers, webcasts and case research, numbering greater than 55,000 right this moment. For the publicity this web site can convey to your paper, it is a should. To publish your paper, scroll right down to “Submit a paper” on the best aspect.
This web site has the Ziff Davis Enterprise title related to it, however you’ll be able to nonetheless register and publish white papers right here for no cost. Your paper will probably be listed below one of many 500 classes arrange by the editors. And it is going to be searchable throughout your complete community of Ziff Davis websites, all the way in which from CIOInsight.com to Publish.com. To publish your paper, scroll approach right down to “Submit white papers” within the backside menu. After all, there are many associated promotions you’ll be able to pay for, however you will get began totally free. Do not miss this one.
Please Word: Internet-based affords change with out discover. We visited all these websites to verify these particulars in early 2010. However be ready to verify the small print your self earlier than utilizing any of those providers. BNet, TechRepublic and Ziff Davis at the moment are all owned by the identical company, CBS Interactive. However to this point, they’re all nonetheless providing a freebie choice.